Novartis ( nvs) has a new strategy to try to generate that kind of serendipity.
state of well-being characterized by emotions ranging from contentment to intense joy emotions experienced when in a state of well-being
an untroubled state; free from disturbances a state of peace and quiet
a quality or state characterized by certainty or acceptance or affirmation and dogmatic assertiveness
an irrational but irresistible motive for a belief or action a feeling of strong sexual desire