The iPhone 6
Incredible performance for powerful apps
Built on 64-bit desktop-class architecture, the new A8 chip delivers more power, even while driving a larger display. The M8 motion coprocessor efficiently gathers data from advanced sensors and a new barometer. And with increased battery life, iPhone 6 lets you do more, for longer than ever.
Learn more about this technology ⟶
The iPad Mini
Desktop-class architecture without a desktop
Don’t let its size fool you. iPad mini 3 is powered by an A7 chip with 64-bit desktop-class architecture. A7 delivers amazing processing power without sacrificing battery life. So you get incredible performance in a device you can take with you wherever you go.
Learn more about Performance ⟶
The MacBook
It's the future of the notebook
With the new MacBook, we set out to do the impossible: engineer a full-size experience into the lightest and most compact Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It's the future of the notebook.
Learn more about the design ⟶
The iMac
Engineered to the very last detail
Every new Mac comes with Photos, iMovie, GarageBand, Pages, Numbers, and Keynote. So you can be creative with your photos, videos, music, documents, spreadsheets, and presentations right from the start. You also get great apps for email, surfing the web, sending texts, and making FaceTime calls — there’s even an app for finding new apps.
Learn more about the iMac's features ⟶
The Apple Watch
Entirely new ways to stay in touch
Apple Watch makes all the ways you're used to communicating more convenient. And because it sits right on your wrist, it can add a physical dimension to alerts and notifications. For example, you’ll feel a gentle tap with each incoming message. Apple Watch also lets you connect with your favorite people in fun, spontaneous ways — like sending a tap, a sketch, or even your heartbeat.
Learn more about new ways to connect ⟶